Craft your ideal customer avatar
The first thing that you need to do is create your ideal customer avatar. This is a very important step if you want to implement any of the strategies that are listed here. You have to understand who your ideal learner is, and you also need to craft a marketing message that speaks to their frustration, desires and needs. Your avatar will be a representation of the ideal learner you would like to see on your course. Write a paragraph describing who they are, their age, interests and more. When you’ve done this, you can then keep referring to it as you progress through this guide.
Check out our Persona Template to help you with this stage.
Identify your unique value proposition
Research and do your due diligence when looking at courses that relate to your topic. This will give you a good idea of what you would like to include in your own course while also finding out how they are presented. Are your competition missing out on a few crucial areas? Are they not explaining the course as well as they could? What about reviews, how high are the courses rated?
Create a compelling title
Imagine, for just a minute, that you are searching for information about the course you have. What search terms are you using? If you combine this with AdWords or any other keyword research tool, then you will soon find that it is easier for you to create variations of your chosen keywords with ease.
Develop your email list
People need to know, like and trust you before they even think about buying from you. This is why it is imperative that you have your own email list. When someone is subscribed to you, you can then earn their trust by providing them with helpful topics over time. You can also give them some very good buying advice and you can promote your course to them.
Provide a free gift
Provide a free gift related to your course to generate awareness and interest. This could be an ebook, providing a glimpse into some of the problems your course will solve, a worksheet that helps people follow certain steps in order to achieve an outcome, or a checklist of items to follow to achieve the solution. The free gift also provides an opportunity to further grow your email list.
Host a webinar
Webinars are a great way to give people an insight into what your course will be covering, at the same time giving them an opportunity to further know, like and trust you. The webinar also can help to grow your email list.
Write a blog
Your blog is a fantastic way for you to promote your course. This is especially the case if you find yourself publishing free content that relates to your chosen course. If you write articles that are all about the same topic then you know that every student who comes to your blog is a potential student for the courses you have. Some great places to showcase the courses you have include putting them at the top of your site or even having a widget at the end of each blog post.
Publish a course promotion video
Create a short video that actively promotes your course and then put it on your social media channels. Also put the video on YouTube as it is easily the second-most visited search engine out there. There are millions of people who search for videos on a day to day basis.
You can even create a lot of videos, with each one having a different title. The great thing about doing this is that it will create a lot of exposure for your course. It will also help you rank very well for keyword terms. Include a link to your site or even your course in the video description and if your course happens to do well, then you will be able to run it through your social media channels too.
Add student testimonials
Social proof really does provide a very important role when it comes to your buyer’s decision process. Not many people are entirely comfortable being the very first person to buy something. They like to know if other people have invested and if they have had a positive experience. This is why so many people look to testimonials when they are trying to make a decision about something.
Setup an affiliate programAffiliate marketing is one of the most widespread and lucrative methods for online businesses to grow their brand reach and generate more sales. Building an affiliate program, with a network of affiliates, allows you to have a sales team that you are only paying when they refer a successful course enrolment. Today, 15% of the total digital media advertising revenue is attributed to affiliate marketing (source: Business Insider).
Of course, marketing your course is very easy to do and if you follow this guide, then you will soon see that you are able to not only get the word out there, but also captivate your audience. If you are still struggling with marketing your business, then you can easily hire a marketing company. When you do, you can then count on them to help you with just about anything you need. If you want to take things to that next level, then it may also be worth creating a podcast a well. When you do, you can then build an audience through being an influencer.