A good course title can help improve brand recognition, set you apart from the competition and also give people a general idea of what your course is about. Unfortunately, picking an enticing title is a lot harder than it seems.
A great way to build an effective title is to use analytical data such as popular keywords and trends. This will allow you to build a title that is relevant to your intended audience and matches the types of terms that they search.
So here are six useful tools that can help you determine the title of your next course.
Soovle is another popular keyword research tool that scrapes keywords from multiple sources. This means it can harvest keyword ideas from not just Google, but also YouTube, Bing, Yahoo, Amazon, Wikipedia, Answers.com and many other popular websites. This can be a huge advantage if your courses are on multiple platforms and it can help you discover untapped keywords that your competition hasn’t used yet.
AnswerThePublic taps into autocomplete data from search engines like Google then uses it to build useful phrases that revolve around your chosen keyword. It gives you a deep and detailed understanding of how people search for topics related to your course. It helps you uncover a plethora of unique and different content ideas through organic keywords that can help you determine the perfect title for your next course. It’s also extremely easy to use and digest, making it great for anyone regardless of their level of experience with SEO and keyword research.
There are actually a number of different headline analyzers available including:
- ShareThrough’s Headline Analyzer
- Capitalize My Title’s Headline Analyzer Tool
Headline analyzers are designed to evaluate your headline based on different categories such as readability, sentiment, and SEO value. The headline analyser uses several unique variables and some natural language processing to provide you with a headline quality score. This helps you better understand your title and gives you suggestions based on those factors to help you improve it.