Piloting your online course
To ensure that your online course is successful, it’s often a wise idea to pilot it. This is basically a way of testing it, so
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Using a funnel approach when designing a learning campaign
Many marketing campaigns are developed using a funnel approach. The marketing funnel breaks down the customer journey, from the “awareness” stage when they first learn
Driving automation in learning campaigns with data and analytics
Delivering a learning campaign moves away from the “one and done” learning event, to a learning experience that is spaced over time, using multiple points
Overcoming Learning Fatigue with a Learning Campaign Approach
Last week I delivered a presentation at the Melbourne L&D Leadership Summit. Titled “Beyond one & done – Delivering performance with learning campaigns” I discussed
The Benefits of Campaign Learning
In our last article we discussed what campaign learning is and the comparison of it to the marketing campaign. But why should we use campaign
Deliver better outcomes with a superb learning campaign
A key goal of learning is to change behaviours. To change the behaviour of how we think, respond and perform, to achieve an outcome. But
It’s not about the wedding but the whole marriage
Last week one of our team got married (congratulations Daniel and Miku) and it reminded me of the quote “It’s not about the wedding but
