While education used to be a public service in many places, it is becoming increasingly common for people to learn from businesses, rather than in a traditional classroom. The Digital Age has made it possible for companies to provide online courses to countless students, and this industry has never been as big as it is today.
This popularity means that those providing courses often have to compete with one another to get enough students. Creating a list of hot leads is an excellent way to approach this, giving you likely candidates for your educational offers before they become available.
Free ebooks and other file downloads have been a popular lead generation for businesses for many years. The process is simple; you create content that relates to your course, packaging it up in an ebook, serious of videos, or another delivery method, before offering it to your users as a free download. Of course, though, this download will only become available once they’ve given you their contact details to be added to your list.
Online advertising has never been as important to businesses as it is today, with countless organizations relying on platforms like Google and Facebook to sell their products. These adverts can also be used for lead generation, though. By linking through to landing pages, contact collection forms, and special offers on your courses, you can generate a list of leads that you know are interested in your course.
Webinars & Events
Having the chance to provide a sample of the education you offer can be a great way to draw students in. While this sort of approach will be time-consuming, providing webinars can be an excellent way to offer this without having to give out free trials. Handling webinars using systems like Zoom will enable you to get everyone involved and talking to one another, giving you the opportunity to generate some leads to add to your list. People are far more likely to be interested in a course if they can ask questions about it.
Facebook groups and other online communities can prove to be extremely powerful tools when you are trying to generate hot leads. Building a presence in places like this will enable you to drive more people towards your landing pages and other lead collection tools, ultimately resulting in more hot leads. You can choose all sorts of different content when you are approaching this, though looking for ways to solve problems or help users will make your business look very good.
Launching an online course can be a complicated process. While you will have plenty of time on your hands as you approach this, this will quickly get swallowed up by the work you have to do. Of course, though, this will be worth it to build a list of hot leads for your courses.