Many edupreneurs struggle with taking the first step of unpacking their intellectual property – they are faced with a mountain of valuable knowledge and simply don’t know how to break it down or where to start.
That’s where we come in.
First, we define the destination.
- What is it?
- Where do you want to be going?
- What does that look like?
Next, we unpack your IP into a series of visual models, to give you clarity. From this, we turn that into an ecosystem of potential products and digital resources, that you can use to engage with your market at different stages.
This includes the structure for your online course, a full day workshop outline, social media content for at least 6 months, and even a book structure.
As we unpack your intellectual property, we begin to see the learning pathway of your course unfold. Together, we map out the learning blueprint which will inform what resources and tools you will need to create for your learning experiences.
Using our extensive expertise in developing online learning programs, we will collaborate with you to determine the best learning experiences and resources to deliver your course content – whether it be online, virtual, or a blend of both.
Then, we launch an MVP – a minimal viable product. This is a road test to see what is going to attract the attention of your ideal clients.
Next, we start building the assets out for your ongoing courses, knowing that we’ve tested our idea first.
During this part of the process, we work with you to determine the visual elements of the learning experience. This includes the colours, graphics and multimedia elements of the learning experience.
Then, it’s a matter of setting up the systems to launch, scale, and to automate your process.
Deploy & Deliver
Finally, it’s time to deploy. You deliver and roll out your course to your ideal clients in a one to many format.