Strategy & User Analysis
The higher you score in Strategy & User Analysis the greater understanding of the best learning experience you can develop for your users.
A good understanding of the strategy means you are clear about the why, what and when of the learning experience. Coupled with a good understanding of the who means that you will be able to develop a much more succinct and targeted learning experience.
The strategy and user analysis are the foundational pieces of the design and development of the user experience. Clarity around these two areas lays the ground work for the subsequent design and develop stages
The thinking mistake we often see is that simply building the course means people will enrol. The result is poor promotion of the course which in turn means a poor uptake of the course. The higher you score in Promotion the greater profile and opportunity to promote your courses you have.
The higher you score in Experience, the greater understanding you have on learning experience design and methodologies. You will have a good idea about the
experience we want people to have on this journey, how you can hook the learner. and what are the experiences the learner will have. This may be the social
experiences, how to incorporate campaign learning and how gamification and stories will be used. Courses built by people with a high Experience score generally use a variety of ways to engage learners and provide a varied learning experience, that is more targeted at the learners and their needs
The higher you score in Resources
the better prepared you are to develop content for the learning
experience. Resources includes the delivery tools, matching the media and methods.
It also determines how people are going to interact with the resources and
how resources going to work across multiple mediums and multiple devices
The higher you score in Build the better prepared you are to build the resources and launch the learning experience. A high Build score suggests you have an understanding of visual design, accessibility and building for responsiveness