Understanding the WHY

Understanding The Why

The first step in designing and developing any course is to understand the why. What is the reason for building the course?

The basis of the edupreneur / entrepreneurial spirit suggests that impact and profit are going to be two of those factors. As an edupreneur if you want to create an impact, it’s important to understand why.

What are the messages that you want to provide?

Obviously, yes, you want to build a course that’s going to be profitable, that is going to provide an income stream or revenue for your business. But there’s probably many other reasons for building the course. And it’s important to really have a good clear understanding of what these reasons are. Because building the course, is not a simple, easy, “Let’s build it in 30 days and be making a six figure income”. The building of a superb course that provides true value and impact to your learners requires a clear understanding of the strategy. It takes time, money and effort to develop and facilitate a quality learning course. So before you start to invest in this time, money and effort, You need to have a clear understanding of why you’ re doing it.

  • Is it for scalability?
  • Are you looking at taking an element of your business?
  • Maybe you already delivering training, and you want to scale it from face to face model into an online model that is going to be able to reach a much wider audience.
  • Do you want to position yourself as someone of credibility in the industry?
  • Do you want to showcase that you have that level of credibility and extend your influence through an online course?
  • Do you want to have greater visibility in your market by delivering an online course?
  • Do you want a business that provides profit through your educational programs?

So a couple of different reasons here to consider as part of that, understanding the why. And that’s a clear importance because if we do not have a good understanding of the why then we struggle to work through the other elements, including the what, the when and the how.

A vision of success

Once you have a clear understanding of the why you can then start to articulate what your vision of success is. Questions to ask yourself include 

  • What does a successful course look like? 
  • What is going to be the impact? 
  • What are people going to be doing as part of the completion of this course? 

So It’s a matter of having a clear vision, really understanding what it is that people are going to be doing, what they’re going to be achieving, as part of this program. 

One of the factors that we say that’s really critically important, as part of any sort of learning experience is having a clear understanding of the performance outcomes. It’s about what we want people to be able to do at the end of the learning.


  • What is it that people will be doing?
  • What is your core business?
  • What is the thing that you’re providing?
  • How is your course going to teach people how to do that?

So having that clear vision of what that success looks like is necessary.

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Superb Learning
Superb Learning
The modern entrepreneur is shifting to become an ‘edupreneur’ – providing an educational and entrepreneurial income generating business, driven by visibility, scalability and profitability. With more edupreneurs delivering online learning programs than ever before, the online education market is expected to reach $325 billion by 2025.

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