The first step designing and developing any course is to understand the why. What is the reason for building the course?
The basis of the edupreneur / entrepreneurial spirit suggests that impact and profit are going to be two of those factors. As an edupreneur if you want to create an impact, it’s important to understand why.
What are the messages that you want to provide?
Obviously, yes, you want to build a course that’s going to be profitable, that is going to provide an income stream or revenue for your business. But there’s probably many other reasons for building the course. And it’s important to really have a good clear understanding of what these reasons are. Because building the course, is not a simple, easy, “Let’s build it in 30 days and be making a six figure income”. The building of a superb course that provides true value and impact to your learners requires a clear understanding of the strategy. It takes time, money and effort to develop and facilitate a quality learning course. So before you start to invest in this time, money and effort, You need to have a clear understanding of why you’ re doing it.
Is it for scalability? Are you looking at taking an element of your business? Maybe you already delivering training, and you want to scale it from face to face model into an online model that is going to be able to reach a much wider audience.
Do you want to position yourself as someone of credibility in the industry? Do you want to showcase that you have that level of credibility and extend your influence through an online course?
Do you want to have greater visibility in your market by delivering an online course?
So a couple of different reasons here to consider as part of that, understanding the why. And that’s a clear importance because if we do not have a good understanding of the why, then we struggle to work through the other elements, including the what, the when and the how.